The group formed by the NBTC, KLM Royal Dutch Airlines, Amsterdam Airport Schiphol and Amsterdam Marketing, named Holland Alliance, went to social networks as a way to attract tourists from Brazil to the Netherlands.
A Facebook page has tips on what European country, apart from an application, “Visit Holland”, which has a personalized and exclusive content about the region, such as information on cities, regions, attractions and museums.
There is also the possibility to access a profile “My Holland”, which causes the user to navigate according to their preferences, but also create a personal itinerary with activities and hotel reservations.
The content can also be accessed offline and is available in nine languages and is a free download for iPhone users.
The application is a co-creation between the NBTC, an agency responsible for tourism in the Netherlands, and his fans on the social network.